Privacy Policy for Lust

Last Updated: 01.23.2025

1. Introduction

TopHouse ("TopHouse", "we", "us", or "our") operates Lust, an online platform for distributing digital games and related content. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service. By using Lust, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect several types of information from and about users of our Service, including:

2.1. Personal Information:

This is information that can be used to identify you directly or indirectly. Personal information we may collect includes:

• Account Information: When you create an account, we collect your username, email address, password, and date of birth (to verify age).
• Profile Information: You may choose to provide additional information in your profile, such as your display name, avatar, and other optional details.
• Payment Information: When you purchase Gems, Subscriptions, or Games, we collect payment information through our third-party payment processors. This may include your credit card details, billing address, or other payment method information. We do not directly store your full credit card details.
• Transaction Information: We collect information about your transactions on the Service, including purchases of Gems, Games, Subscriptions, and In-Game Items, as well as redemption history and spending habits.
• Usage Information: We collect information about how you use the Service, including the Games you play, your gameplay activity, features you use, content you interact with, and time spent on the Service.
• Technical Information: We collect technical information about your device and connection, such as your IP address, browser type, operating system, device identifiers, and hardware settings.
• Communications: If you contact us for support or communicate with other users through the Service, we may collect the content of those communications.
• User Content: If you create or submit User Content (e.g., profile information, comments), we collect and process this content.

2.2. Non-Personal Information:

This is information that does not directly identify you. We may collect non-personal information such as aggregated usage data, demographic information (that is not linked to your personal information), and anonymized data.

3. How We Use Your Information

We use your information for various purposes, including:

3.1. Providing and Improving the Service:

• To operate, maintain, and improve the Service and its features.
• To personalize your experience on the Service, such as recommending games and content.
• To provide customer support and respond to your inquiries.
• To diagnose and resolve technical issues.

3.2. Account Management:

• To create and manage your account.
• To verify your age and eligibility to use the Service.
• To send you account-related notifications, such as password resets and updates to our terms.

3.3. Transactions and Payments:

• To process your purchases of Gems, Games, Subscriptions, and In-Game Items.
• To manage your Gems balance.
• To prevent fraudulent transactions.

3.4. Marketing and Communications:

• To send you promotional emails and newsletters about new Games, features, and special offers (where permitted by law and with your consent where required). You can opt-out of marketing communications at any time.
• To conduct surveys and research to improve our Service and user experience.

3.5. Legal and Security Purposes:

• To enforce our User Agreement and Privacy Policy.
• To comply with applicable laws, regulations, and legal processes.
• To protect the security and integrity of our Service and users.
• To prevent fraud and illegal activities.

4. Disclosure of Your Information

We may disclose your information to the following categories of recipients:

4.1. Service Providers:

We may share your information with third-party service providers who assist us in operating the Service, processing payments, providing customer support, conducting analytics, sending emails, hosting data, and other services. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them. Examples include:

• Payment processors (for payment processing).
• Cloud hosting providers (for data storage and infrastructure).
• Analytics providers (to understand Service usage).
• Email marketing platforms (for sending newsletters).
• Customer support platforms.

4.2. Game Developers and Publishers:

We may share aggregated and anonymized data with game developers and publishers whose games are distributed on our Service. This data helps them understand game performance and improve their games. We will not share your personally identifiable information with game developers and publishers unless you explicitly consent.

4.3. Legal Authorities:

We may disclose your information to legal authorities if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations.

4.4. Business Transfers:

In the event of a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of the assets. We will notify you via email and/or a prominent notice on our Service of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

4.5. With Your Consent:

We may share your information with third parties if you have given us your explicit consent to do so.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect sensitive information during transmission and storage.
• Access Controls: We restrict access to personal information to authorized personnel who need to know that information to operate, develop, or improve our Service.
• Regular Security Assessments: We conduct regular security assessments to identify and address vulnerabilities.

However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This may include retaining your information for as long as your account is active, to provide you with the Service, to comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your personal information, we will securely dispose of it in accordance with our data retention policies and applicable laws.

7. Your Rights

You have certain rights regarding your personal information, depending on your jurisdiction. These rights may include:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
• Objection to Processing: You may have the right to object to the processing of your personal information in certain circumstances.
• Restriction of Processing: You may have the right to request that we restrict the processing of your personal information in certain circumstances.
• Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us using the contact information provided in Section 12 below. We may require you to verify your identity before processing your request.

8. Children's Privacy

Lust is intended for adults and is not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information.

9. Cookies and Similar Technologies

We and our service providers may use cookies, web beacons, and other similar technologies to collect information about your browsing activity on our Service. Cookies are small text files that are placed on your device when you visit a website. We use cookies for various purposes, including:

• Authentication: To remember your login status so you don't have to re-enter your credentials each time you visit the Service.
• Personalization: To personalize your experience, such as remembering your preferences and settings.
• Analytics: To understand how you use the Service and to improve its performance.
• Marketing: To deliver targeted advertising and promotional content.

You can control cookies through your browser settings. You can choose to accept or reject cookies, or to be notified when a cookie is set. However, disabling cookies may affect the functionality of the Service.

10. Links to Other Websites

Our Service may contain links to third-party websites or services that are not owned or controlled by us. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of those websites and services before providing any personal information.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on the Service and/or by sending you an email or other notification. The date of the last update will be indicated at the top of this Privacy Policy. Your continued use of the Service after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

[email protected]